Startup Li(f)ve


09/26

Shattering the 7th Year Curse: SPIEGEL ONLINE and Süddeutsche Zeitung Now Rely Upon Tickaroo Technology

Tickaroo is flying high for its birthday. In addition to “kress pro” listing the company as one of the top specialized agencies in Germany for the second year in a row, it can now also announce two of its newest partners: SPIEGEL ONLINE and the Süddeutsche Verlag (Süddeutsche Press). With these new partners added to their repertoire, two of the biggest publishers in Germany now rely upon Tickaroo for their live coverage technology needs. This latest cooperation highlights its restructuring undertaken last fall, in which the company decided to actively pivot its focus onto the B2B industry. All this they’ve managed even within the proverbial cursed seventh year of the company’s founding. First Sports, Now Also News: SPIEGEL ONLINE, SZ and the Might of the Liveblog The Süddeutsche Zeitung joins the ranks of Tickaroo partners. After using Tickaroo Live Blog technology for this year’s Soccer World Cup, SZ agreed to a longterm cooperation with the company based in Regensburg. So now not only the sports journalists, but also the editors in the newsrooms are able to report on politics, regional events, and other breaking news with the help of the liveblogging software. SPIEGEL ONLINE also fully committed to Tickaroo after using the liveblogging software for short projects, like the finals of the French and US Opens, but they too recently solidified their longterm switch to the technology company. Starting this season, the news portal’s sports editors will cover soccer games from the Bundesliga and Premier League via Tickaroo Live Blog. But that’s not all. The news editors also trust the technology for other aspects of their live coverage needs and use it to deliver current happenings in their newsblog “Der Morgen @SPIEGELONLINE” (The Morning @SPIEGELONLINE). Jörn Sucher, deputy editor-in-chief from SPIEGEL ONLINE, shares his insights on the partnership: “We’ve had good experiences with our sport coverage for a while now with Tickaroo, for example during various tennis tournaments and the Ice Hockey World Cup. We value the simple handling- an important factor by liveblogging- as well as the dependability of the product, and the speed of support in the cases where we do have questions. This is why the decision was made to use Tickaroo for our largest sport projects of the year: the Olympic Winter Games and the Soccer World Cup.” New Partners, New Industries: How Tickaroo Works on its Own Future After having just celebrated its seventh birthday, Tickaroo’s CEO Naomi Owusu is proud of what the company has accomplished. “We can be satisfied with our company’s development over the past few years. Even before we began focusing on the B2B market with our new website, there was a great demand from renown publishers for the technology. We are especially delighted about the continued approval from old and new clients throughout the years. Our plans for the future include wanting to further position ourselves in vertical markets”. Owusu especially sees potential in the areas of sports associations and event organisers. In closing, Owusu looks back on the early years: “ In 2011, as we brought Tickaroo to life, we believed in our vision of transforming live reporting. We started in the B2C industry with sports liveblogging for fans and lower level clubs. The hobby reporters from back then accompanied us on our journey. They played a major role in allowing us to make the jump to the B2B world successfully.” Tickaroo.FREE continues to be available in the various app stores. The professional solution for publishers, sports associations and event organizers is fee-based.

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